BUSINESSES TO WATCH - Heard Sundays from 1pm to 2pm
BUSINESSES TO WATCH radio show is hosted by Steve Schulman and co-hosted by Tony Davis. The Show is designed for business owners, decision makers and existing business as well as start up businesses and will explore all aspects of marketing from Web Sites to print, TV cable, outdoor and direct mail.
BUSINESSES TO WATCH will analyze business campaigns and commercials with the following axiom in mind: Marketing creates creditability for a client and advertising sells their product. Steve Schulman will get into the difference between the creditability of the client through marketing and the advertising or the deal offered on the product or service to attract customers. Steve will also point out strategic marketing moves and offers ideas.
The subject of conversation for the radio show will be the thoughts that went into each commercial and what the commercial gives to the listener and it is effective for the advertiser.
Guests on the show will include BUSINESSES TO WATCH advertisers who will discuss their business and how BUSINESSES TO WATCH attracted them. Discussions will also include the advertising and marketing decisions both good and bad. Account Executives will share their version of the art of selling their station to the clients.
Listeners of the BUSINESSES TO WATCH radio show can email questions and Steve Schulman will personally answer – JUST FILL OUT THE FORM BELOW.